ABOUT US...
If you're looking for a new outfit for your next rave, festival or holiday YOU have come to the right place!
What ever your style we have just the thing for YOU! We make all our items in multiple colours and styles, and will always consider all occasions when designing a collection in a fabric so where ever you're going you will have the opportunity to wear something from that collection if you like it. We also like to make our items as customisable as possible letting you (to some extent) be the designer and getting a piece of clothing that is perfect for YOU. This is really important to us as this is how the brand was born.
The founder was going to Ibiza in 2018 for the first time. She couldn't find any outfits that were perfect for her, don't get me wrong, there was some outfits she liked but it was always "I wish it just had this" or "I wish it was a bit more like that" so with that she made her own. When she went to Ibiza everyone complimented her outfits saying "omg! I LOVE your outfit where is it from?" when she replied saying she had made it they couldn't believe it and said they would definitely buy one if she could make them one too.
When she got back from Ibiza the first thing she did was make the left over fabric up into more outfits and put them on Depop. They sold out right away and she continued to build a brand on Depop, becoming a verified top Depop seller for a couple of months before taking the plunge to create a website which you can now shop and customise all the items to give you that same satisfaction the founder had when making her own outfits to get exactly what she wanted.
The brand name also needed to be something personal and meaningful, Lola, the founder, went to Birmingham City University and studied Fashion Design. She was lucky enough to get picked for Graduate Fashion Week and produced a crazy knit wear collection that featured in THE TIMES NEWSPAPER. At Graduate Fashion Week and the months leading up to it, everyone was telling her "you can tell that's your collection, that's sooooo you!" so she knew if she was going to create a brand that is what she would name it.